The "CAF" initials were made by using the same graphic elements in other posters, but where directed along the paths of the letters. The circle elements seen on all of the posters is a unifying graphic element originally taken from the "O" in "Chicago" in the fourth poster.

The buildings were shot with only a Droid X to convey the idea, to the younger target audience, that you can do a lot with a little, given the right initiative. Additionally, the photos were also shot from a moving boat, illustrating what can be done under less than perfect circumstances.

The vertical title was placed to fit the perspective lines on the building,

The graphic elements here are extruded.

Here the graphic elements have actually been transformed into skyscrapers, thus unifying the attraction of creativity with the context of architecture.

The original source of the circular elements came from this dreamlike, argentic image.

This particular shot with a steep, towering feel was selectied from a large pool of visuals to illustrate the concept of looking up to a higher goal.