Pamphlet and insert for High Desert Community, Albuquerque, New Mexico. Cover features sculpture which is the first visual element seen when visiting the area.
Inside of front cover with information highlighting the goals of the community to potential buyers.
Front of insert illustrating the warmth of the community in every season, making its appeal a year-round attraction. The orange bar draws attention to the insert, which simplifies and drives home the selling points from the inside cover.
Reverse of insert, with the broad appeal put forth on the front complimented by the specific area layout and proximity with neighbors in the map. These selling points illustrate how potential buyers can comfortably fit into the community and its broader outlined goals.
Back cover with similar elements but a different sky, creating a sense of completeness in community yet openness in life there.
© ERIC CHAMBERLAIN 2016 | 505.975.8597
CREATIVE DIRECTION | DESIGN | FILM